the entrepreneur diaries 003

Jan 26

LESSONS I LEARNED /

YOU NEED TO KNOW WHAT YOUR CORE VALUES ARE, NO MATTER HOW SMALL THEY SEEM, OR YOU’LL END UP LOSING YOURSELF

Back when I first started my blog in 2012, I was just writing, documenting my life through graphic design and photography, creating for fun, with no real understanding with how things would just take off. I did a redesign of my webpage, had a proper blog, and with 20,000 readers later I was more than overwhelmed with creating content since I had little idea to what direction I should be pulled, I completely got wrapped up in the nature of the beast and lost myself. Looking back I can say it was definitely an experimental period for myself, trying to figure out who I was at 20 and who my business was at the same time was a massive undertaking. I ended up deleting my blog, moving across the country, and getting rid of just about everything I owned in the process of salvaging myself. This experience has been the foundation of what I do now, working with entrepreneurs to help them secure their identities in business and to hone in on their truths to be anchors during trends and the noise of other people’s opinions. There is a lot that gets thrown around with the words, “business ethics” and “core values”, and rightfully so.

As an entrepreneur, I’ve had to learn and make set rules for myself, things I will always do and things I will never do. These are my reoccurring safe harbours; securing my identity and sheltering my integrity in every aspect.

As simple as it seems, I believe this exercise of understanding the core values to be of critical importance. Having steadfast standards is the foundation for shaping strong identities and creating a consistent overall brand experience. 

SO WHERE DO YOU GO FROM HERE?

Sheri Dew, Vice President and C.E.O of Desert Book Company had profound words of wisdom about the nature of setting core values when she spoke at Brigham Young University — Idaho.

Here are five of my favorite takeaways: 

1. Decide today, that you will be worthy of trust from this point out
2. Always do what you say you will do
3. Relish in every opportunity to stand for something (with the right intentions and without cause of being judgemental) to be true to what you know is right
4. Expect your integrity to be challenged
5. Never give up

“In every trial comes a moment of truth when you must decide what you really believe” — Sheri Dew

There is beauty and clarity in taking the time to know who we are and what will stand for, because if we don’t, we might as well be anyone and fall for anything. xx

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